11 10 / 2012
"Why do companies spend millions on big data and big-data-based market research while continuing to ignore the simple things that make customers happy?"
“Big Data Doesn’t Work if You Ignore the Small Things that Matter” via Harvard Business Review
Providing superior service to your customers should trump all other considerations. However the allure of “big data” and “marketing analytics” makes companies of all sizes and industries lose that essential focus on the customer.(via marksbirch)
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