21 9 / 2012

"This is the nastiest of all startup sins: failing to involve customers and their feedback from literally the first day of a startup’s life, keeping the most vital opinions silent—those of the eventual customers—for far longer than necessary."

Why Too Many Startups (er) Suck” by Bob Dorf via Steve Blank

Lesson here, test your vision with the realities of the problems that actual customers are experiencing.  Learn.  Evolve.  Repeat.  Build a business.

Great advice!

(via marksbirch)

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